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 From
smaller, well-respected supplier to true world leader,
Croda
Inc has grown into a recognized giant in the
chemical ingredients industry.After working with them for a little bit and learning the lay of the land, we suggested that Croda start defining itself as more than only a company that sells ingredients, but rather as a partner for customers looking for better ways to improve their products. This idea is now articulated as: Innovation you can build on™. We partner and work diligently to help make Croda a better company— both internally, recruiting employees as ambassadors and championing all things that are brand—and also externally, pushing for ways to incorporate better services and programs, and better serve and communicate with prospects, friends and customers. Brandspa-created advertisements convey useful and compelling information with a unique style that says: "That's a Croda ad!" The award-winning campaign has helped propel Croda to the forefront of almost every product category they deal in. Special collateral reaches out to introduce the Croda name to new product segments. Direct mail helps keep Croda news about exciting and useful new materials in front of new and ongoing customers on a regular basis. And the firm makes a formidable statement and presence at industry trade shows and scientific symposia with Brandspa created graphic materials. Through close collaboration, understanding and objective counsel Brandspa continuously helps Croda make the promise of cooperative innovation ring true. |
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