Buy the Book: Briefs for Building Better Brands
Hear Allan talk bout branding and the book on Bloomberg TV
More raves for Briefs for Building Better Brands
"Allan Gorman has made a monumental contribution to the body of marketing wisdom with his brilliant Briefs for Building Better Brands. I believe the book should be mandatory reading for anyone connected with building a brand that lasts." -- Jay Conrad levinson, Author, Guerilla Series of Marketing Books

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