Buy the Book: Briefs for Building Better Brands
Hear Allan talk bout branding and the book on Bloomberg TV
Jay said it's mandatory reading
"Allan Gorman has made a monumental contribution to the body of marketing wisdom with his brilliant Briefs for Building Better Brands. I believe the book should be mandatory reading for anyone connected with building a brand that lasts." -- Jay Conrad levinson, Author, Guerilla Series of Marketing Books

For the savvy business exec who wants to shape his market rather than follow it, Briefs for Building Better Brands offers eye-opening strategies and tools—taught in a straightforward,
non-preachy way—without the typical fancy jargon or tedious theory normally found in other marketing books.

Read more reviews

Site Map