a time of increased competition, finicky buyers, and
a marketplace determined to strip every product or service of its value,
almost every brand owner feels the effects of commodification and eroding
profitability. But despite this tough business climate, champion brands
in each and every category still seem to emerge and thrive, don’t they?
Enter Allan Gorman, and a contrary view about building leadership and market penetration that flies in the face of conventional sales and marketing wisdom.
Gorman's ideas and examples make so much sense that they will re-orient your thinking and lead to significant changes in the way you view your customers, your business, yourself and your future.