11. 

Through all your promotional vehicles people get a sense of your brand’s personality and what its true value is. (5=highest)

12. 

You have several ways to actively generate referrals from existing customers. Word-of-mouth (“the buzz”) is one of your strongest sources of new business. (5=highest)

13. 

You stay visible to your target market(s) and expand your credibility through creatively provocative media advertising and public relations. (5=highest)

14. 

You communicate your expertise to your target audiences by speaking to groups and writing/publishing educational articles. (5=highest)

15. 

You send information to clients and prospects on a regular basis through a newsletter, blog, ezine or other means. (5=highest)