16. 

You have done your competitive homework and have up-to-date knowledge of their sales and marketing strategies and sales messages. (5=highest)

17. 

You have made a commitment to using branding communications as a tool to fuel your brand’s growth and maintain its vitality. (5=highest)

18. 

You have a thorough knowledge of your ideal customer’s spending habits, tastes and what motivates them to buy. (5=highest)

19. 

You have a process for establishing a marketing and communications budget that’s adequate enough to remain visible and competitive. (5=highest)

20. 

You have a clearly articulated brand communications policy and a system in place to ensure that policy is adhered to. (5=highest)