 |
|
|
|
|
26.
|
You understand that the
key to successful customer engagements is clear communication and your
company works constantly at improving this skill. (5=highest) |
|
1
2
3
4
5 |
 |
27. |
Your brand makes clear, unambiguous promises
about what it will deliver and what results the customer can expect.
Your word is your bond—and you always keep it. (5=highest) |
|
1
2
3
4
5 |
|
28. |
When you make requests of customers the
instructions are clear so that they know how to realize the best value
from your product or service. They value your brand as a partner in
their success. (5=highest) |
|
1
2
3
4
5 |
|
29. |
You stay motivated and true to your brand’s
vision and mission and resist changes that can confuse customers and
erode your brand’s equity. (5=highest) |
|
1
2
3
4
5 |
|
30. |
You don’t just offer a good product.
You do everything in your power to exceed the customer’s expectations—and
make it ludicrous for him to consider any other alternative. (5=highest) |
|
1
2
3
4
5 |
|
