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Contact: Martha Day
973 509 2728

Brandspa Makes an Impact for Croda and Bounce

MONTCLAIR NJ – May 1, 2008 For the 7th year in a row, Brandspa was recognized for the value and impact it provides its corporate clients at the BMA-NJ, Business Marketing Association - New Jersey’s 13th Annual Impact Awards held at Basking Ridge Country Club on April 29, 2008. The Impact Awards Program, the region’s leading business-to business marketing competition, honors the best in advertising and marketing.

The Montclair NJ - based brand marketing firm was awarded the Impact Award for effective space advertising for Croda Inc, a U.S. division of Croda International Plc, a manufacturer and supplier of specialty chemicals to Personal Care, Pharmaceutical, Household, and Industrial markets. With Brandspa’s guidance and assistance, Croda is able to rise above the commodity world and distinguish itself as a necessary market-creating partner with their customers. Over their 15+ year history, Croda has grown over tenfold to become a global leader, and the premier brand in all their market categories.

Brandspa also received the Judge’s Award and People’s Choice Award for the complete corporate Identity program for Bounce Music and Entertainment. When Dean Vali decided to launch his new venture, he turned to Brandspa for their branding expertise and guidance. "Brandspa was phenomenal," says Vali. "They navigated us through their unique and logical Brand Renewal Process(tm) which helped us clarify our vision, find just the right name and create striking a new identity and marketing campaign. Their work will help us establish ourselves as tops in our field -- both from within and without. I got a lot more than I expected I would."

"Bounce is a perfect example of how our branding process can establish you as a market leader," says Allan Gorman, CEO of Brandspa and thought-leader on all things brand. "All of the messages and communications that spring from Bounce's new corporate platform will clearly signal to corporate event planners that the product provided by Bounce will be standard-setting and memorable.”

Brandspa’s mission is to help client companies increase their market value by growing the value of their intangibles. “It's not as much about perfecting your tag line as it is about enhancing your bottom line,” says Mr. Gorman.

For an overview of Brandspa’s services, please visit or call 973-509-2728.


Contact Info:

Brandspa    Martha Day, 973 509 2728

Bounce Dean Vali 201 490 1091